Victoria Harman Evaluation AS Media
Preliminary brief:
Using DTP and an image manipulation programme produce the
front page of a new school/college magazine, featuring a photograph of a
student in medium close-up plus some appropriately laid-out text and a
masthead. Additionally you must produce a mock-up of the layout of the contents
page to demonstrate their grasp of DTP. ________________________________________________________________________
The first thing I had to do when making this magazine was to
find out what the main conventions of a magazine are. I found that they are:
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A mast head
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Date line
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Main image
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Main cover line
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Sell lines.
Specifically for a college magazine these conventions would
be relatable to colleges. For example the main image would be of a student or
someone supporting colleges and the sell lines would have college related
stories.
When planning my magazine I made a mood board. I got
pictures off Google of magazine front covers that I liked and could be used as
my inspiration. Most of the magazine covers on my mood board are of college
magazines. These include college students in a medium close up shot standing in
front of a building. I decided to use these images for my mood board so I could
get a clear understanding of what I wanted to do, and these images followed the
preliminary brief. The next thing I did was an analysis of already existing
college magazines. I did this so I could see what has already been successfully
made and sold. Therefore getting a clear understanding of what the target
audience wants. I found that they all used the main conventions of magazines,
they all have easy simple to read fonts, sell lines on college subjects, and a
main image in medium shot.
I decided to call my magazine ‘Wyke NEWS’.
I chose Wyke NEWS as my mast head as I wanted my magazine to be specific to
this college, so all of the sell lines and articles in the magazine are Wyke
topics and events that are happening in the college. This way there is a
specific target audience for my magazine –students of this college. For the
Wyke part of my mast head I chose the font Blackoak Std. I chose this font as I
thought it was similar to the official Wyke college logo so I wanted it to look
as professional as I could. Also by choosing a similar font people will be able
to recognise the logo. I made Wyke purple, also so people would be able to
recognise it as the official college colours. For the NEWS section of the logo
I decided to make it Arial and black. So it was very simple and did not over
power the Wyke title. I had to add a white shadow to each word as they did not
stand out against the back ground. By adding this shadow both words stand out
and are easy to read. Above the mast head I added a competition line. I added
this so people would be more interested in buying the magazine. Even if they
did not want to buy the magazine they still would to win the free ticket. I
added a white background to this text to make it stand out more. By making the
‘WYKE FESTIVAL’ part black and the rest of the text purple it stands out more.
Making people recognise this and get more people talking about it.
This is the picture I used for my
magazine. I used a medium close up shot for the main image, so it shows the
student properly and you can see the books she is holding. For a college
magazine it is important to use a college student. Because if the person you
use for your main image is an old man in a full time job and didn’t go to
college, your target audience will not be able to relate to them. When trying
to attract your target audience you need someone they can relate to. I also
took a picture of the Wyke building to use as my background. I cut the
background of my model out on Photoshop using the quick erase tool and then
copied the picture of my model onto my background. If I were to do something like
this again I would have just taken a picture of my model in front of the
building first, to avoid having to cut her out and copy her on top.
The conventions of magazines state that the main cover line
has to relate to the main image. My main image is a student holding books
outside of college and looking pleased with herself. My main cover line says
’10 easy tips on how to stay on top of your college work’. The image is
obviously showing that the student has used these tips and is now doing well
with her college work. I decided to use this as my main cover line as I thought
it would be something that all new students would like to know. Because they
may be feeling like they have a lot of work to do and they may need these tips.
Again this relates with the target audience. These are my other sell lines that
run down the left third of the magazine. These give the audience a ‘sneak peak’
into the articles inside the magazine. On my main cover line the background of
the text was white and the colour of the text was purple, in contrast on the
sell lines the back ground is purple and text white. I have done this to show
that they are two separate things on my magazine cover and so the text stands
out against the background. Both of the articles are things that Wyke students
would be interested in and would want to read about. By adding a ‘See the new
study lounge designs inside’ to one of my sell lines I am making them want to
buy the magazine and have a look inside.
These are some of the other conventions of a magazine that I
used on my college magazine. I placed the barcode on the bottom left of the
magazine with the price next to it. I chose to have the price of my magazine
standing out, which is why I have it placed in a shape with a white background
and bold easy to read font. I wanted it to stand out so the cheap price would
attract the audience. I chose to have the magazine at a pound so it wasn’t too
expensive but also not too cheap. Also if it was say £1.60 students don’t
always have a lot of change so it would be hard for them to provide the 60p.
However because it’s a £1, it doesn’t require change and can be payed with 1
coin. Also below the mast head is the issue of the magazine, along with the
dates that in which this magazine comes out. There is a new issue of the
magazine every two weeks. This way there is new information in ever magazine.
On my front cover I have used the same colour scheme and
font. I have used black, white and purple and used the font Arial. I chose
these because they are easy to read and stand out. Also by using the same font
and colours you are providing consistency for the reader.