Reader Profile 

The audience of my magazine will be mainly female and the average age will be 19. I associate indie pop with being very bright and quite girly and the design of my magazine will appeal more to females. The average age will be 19 as this is people mainly in full time education, which is why I am making my magazine suitable for students. My audience are very materialistic and enjoy having the latest clothes and make up, the statistics I received shows how much a year they spend on clothes and make up. My audience also enjoy festivals and being out with friends. As you can see all of these statistics highly relate to the life of a student, spending a lot of time with their friends and going out on a weekend. The images around my statistics show the things my main target audience enjoy doing, eating, drinking and the brands they love. In 2010 73% of 16-18 year old's were in further education, and the readership for my magazine will be 328,000 people: approximately less than half of the amount of 16 – 18 year old's in the country. I have also priced my magazine to suit the financial needs of my target audience. 

Already existing NME reader profile